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Love and SEO

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This one is for the ladies. So, you have finally found the love of your life, but you’re a young professional who has spent years building your personal brand only to fall in love and now have to change it. Not a big deal right? WRONG! Changing your name can change how you show up in Google according to a recent article by Mashable. You think of changing your name on your driver’s license, social security card, and paystubs, but why not your online presence too? Mashable and Google both recommend keeping both your maiden name and adding your married name to the mix. This will not only keep your current SEO, but add additional SEO with the extra name. Removing your maiden name altogether can cause all-out SEO fallout! Be sure to start working on changing your name for all of your social media platforms. Of course, if you have a Google+ account, be sure to change this one first, as research has been shown to give higher priority to Google+ over other networks (seeing as G+ is a Google social network).

Who cares right? Well, we all know it’s hard to build up your personal brand and after many years of rising up in organic search to have everything changed overnight is a nightmare for any young professional. Try this trick to keep your SEO thriving and your new relationship thriving! 

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Guest Wednesday, 30 July 2014

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